What if your data finally paid you back?

For years, tech giants have offered us “free” services in exchange for our personal data, quietly turning it into billions in profit. That old barter system is breaking down and it is now time for something better.

In this podcast episode, FUTR President Alex McDougall shares how AI Agents are flipping the ad/data model, why zero-party data is becoming the new gold standard, and how this shift could disrupt the likes of Google and Meta. You’ll also hear how consumers and even data contributors like mortgage brokers and lenders, can finally earn recurring rewards from the data they provide.

So what would it mean if you, not the platforms, owned the value of your data?

Hear more from our President, Alex McDougall, in the full podcast episode here.